patient education animation

Patient Education Animation: Guide to Create a Mind-Blowing One

Oct 27, 2020animation application, Blog, healthcare and medical animation, visual aids application1 comment

Doctors usually find patient education hard since they constantly use medical jargon for accurate and speedy communication. Therefore, It’s hard to explain medical terms to patients who don’t have medical backgrounds. This has always been an aching problem in the medical field which requires precision to the highest extent. Then, how to solve it? One solution here is using visual explanation, specifically patient education animation to convert medical jargon language into a normal one. But why animation? Let’s find out below!


Benefits of patient education animation


Increase patients satisfaction

Besides verbal conversation, the animation is useful for medical professionals to gain trust from patients through visual presentation. In fact, visuals are valuable assets in building a foundational patient-doctor relationship. Using animation is beneficial for both stakeholders. Doctors can save time and effort in explaining complex medical jargon. In the while, patients can find it less confusing and more trustworthy when watching their conditions explained detailedly in animated videos. Moreover, they can easily grasp the implications of prognosis or treatment options, leading to more effective informed consent processes. Altogether, patient education animation helps to achieve better communication, which means clearer understanding and satisfaction.


Visualize the invisible things 

Unlike health-workers, some patients are not familiar with human internal organs and medical phrases. Therefore, they can find it difficult to hold a full understanding of invisible concepts. Animation works as a visualizer to “make the invisible visible”. It reduces readmission in the explanation and replaces intricate cognitive processes like imagination and abstraction. 

The F.Learning‘s below example visualized the inside part of the human body in a patient-friendly way. The whiteboard animation style contributes to delivering knowledge understandably and creating a positive feeling for patients.


Enhance adherence

The animation is also a constructive factor that positively affects the participation of patients in medical treatments. Firstly, it breaks the barrier of health literacy and helps the patients to get aware of their conditions. Then, patient education animation encourages them to take action and actively adhere to their treatments. In a deeper stage, animated materials nurture self-confidence to seek and attain best-practice care. Other than that, health education animation not only benefits the patients themselves but also their family and friends. It motivates patients, family members, and caregivers to pursue optimal health outcomes. With positive people around, the patients will be in the best states to prepare for their “fight for life”.


Saves time for medics 

Patient education and counseling, without supporting tools like animated videos, can be stressful and ineffective. To save doctors from this trouble, for cases that are not out of the ordinary, ranging from a cold to cancer, there can be short animation videos that explain the diseases. It saves the doctor some explanation time, and he will not have to repeat himself too much if he can give the patient access to the video (perhaps online, on the hospital’s website). 

Of course, medical cases that require more specific advice or include uncommon conditions will be explained by the doctors. But only when the standard videos doesn’t apply does this happen, so that the professionals save time for other tasks. 

Take a look at the British Heart Foundation’s short video on heart failure (its causes and treatments). Accurate animation can effectively cover all information needed in a pleasant and understandable way to patients. 



How to make a patient education animation?

Health education animation truly sounds amazing! Furthermore, it can cover every aspect of disease from causes, symptoms, to diagnosis, treatments, and prevention. Ideally, the types of content that can be best delivered by animation are invisible content like drug moa, causes, etc. But how can we make a patient education animated video? 


Choose medical information wisely

There are two ways to understand the word “wisely” here. 

  • First, it’s the wisdom in studying and knowing medical knowledge accurately. Everything has to be correct to the utmost extreme, we can’t play with medical information. 
  • The second is about the act of collecting, selecting, choosing, and arranging the information. This is a very crucial step since it directly influences the learning experiences and the way patients perceive knowledge. Keep in mind that their literacy levels are different ranging from one to another. Therefore the use of medical terms and explanation should be considered carefully.


Pick a suitable animation style

In short, not the most expensive one is the right one. It depends on your audiences and the type of content you want to deliver. The most 3 commons styles of health education animation are whiteboard animation, 2D, and 3D animation. 

  • Whiteboard animation is the most basic and simple one, which is equal to its price. Its simplicity may sound like the cons, however, it’s the powerful equipment to present problematic topics like medical jargon and avoid redundancy. 
  • 3D animation, on the other hand, is extremely meticulous and of course, the most costly one. Its contents are often about showcasing human organs or complex drug MOA. 
  • And the last one, 2D animation, is a mixture, a crossover between the two aforementioned animations. Consequently, both the quality and price of 2D animation are medium, which fits the needs of those who want delighted animation yet not too detailed.


Create illustration and animation

To produce health education animation, you can opt for using animation tools or hiring an animation studio. 

  • Pre-design animation software is full of thousands of generated templates for you to use. This software is made easy for beginners to follow, along with advanced options for high-skilled animators. While the price is affordable, it takes a lot of time for novices to learn and use it properly. 

That’s why the second option is more appealing to big patient education projects. 

  • Hiring an animation studio is more expensive, but the working process is more professional and time-saving and the results are surely more satisfying. The studio will handle your project from A – Z and their animation experts are highly-skilled to produce stunning animated videos. 


Add voice-over (if necessary)

Even though voice-over is not a “must-have”, it’s like an extra seasoning to add on more flavors. Many people don’t prefer reading sentences in your videos, hence voice-over can be helpful for them. Additionally, using voice-over reduces readmission for the patients. It also enhances the presence of physicians and deepens their connection with the patients.



Read our success story about using animation in patient education:

>> iCareBetter case study: Apply whiteboard animation to improve patient education

Some tips for a great patient education animation


Use common language

Most of all your audiences don’t have medical backgrounds, thus it would be best to avoid using medical terms as much as possible. Using short sentences is also an important key to be considered. This is because every patient has a distinct literacy level. Normally, health informative videos are at around 5th to 8th-grade level. This ensures that over 80% of adults understand what you say.


In this short 2D animation video about Diabetes insipidus, the creator beautifully explains the symptoms, causes, and treatments. By using common language, the medical issue is more clear to the patient. Only a few medical terms are in the video, although they always appear with an illustrated animation. These small details may be hardly unnoticeable, but they’re the essentials to create an effective health education animation for general audiences.


Short & sharp

Don’t try to cover a whole health issue in 1 single video. It would be very lengthy, wordy, and boring for the patients, and they can’t pay full attention. Break it into bite-sized parts so that they can learn it one by one and stop anytime they want. The ideal time is under 10 minutes, according to a normal human’s attention span. 


Measure your animation effectiveness

Depending on your goal, you need to set suitable measurable metrics. This serves 2 different things: to evaluate your animated video’s performance and then use the evaluation to improve upcoming videos. For public health awareness campaigns, you can base on the number of shares, views, and reactions on social media to rate. For patient health knowledge improvement, you have to deal with patients individually. Maybe you can set up health profiles to follow their understanding, actions, and outcomes. 



Animation is helpful for us in many aspects of life, and health education is one of them. With patient education animation, both doctors and patients are less stressed in communication. Moreover, it also helps to spread health messages to mass audiences in health awareness campaigns. If you are planning on making an animation video, contact us for a consultation.

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