Video-based training: what are its benefits?

Sep 19, 2019Blog, corporate training, e-learning, video-based learning0 comments

When deciding how to transmit the information in a training program, it’s sometimes overwhelming since there are so much to choose from. So, should you provide infographics, handbooks or classroom teaching? The truth is, using video is probably the best option. Why? Well, we have the benefits of this medium listed below.


Videos are engaging

Out of all the forms of teaching and learning, using video is probably the most engaging one. Specifically, video-based training can:

Combine visual and sound effects with texts

First, using a mix of effects makes the topic at hand much more interesting. Indeed, just think about how your workers deal with documents, emails and reports all the time. And then, when given more documents to read from, do you think they’ll be very keen? No doubt, they wouldn’t be very motivated. Thus, training would be much more enjoyable for employees in video form. Besides, knowledge is also better transmitted through videos. 

Cater to visual, auditory and reading learners

Moreover, the varying effects mentioned above is also great when you want to train many types of learners. To be more specific, a video can provide illustrations for those who learn best by seeing and voice-over who learn through listening. Additionally, there can be little notes and bullet points for those who learn by reading at the same time! Isn’t this convenient when you try to train as many people in as little time as possible?

Read more about:
>> Audiovisual materials in online teaching and learning  


Breakdown complex and important points

Undeniably, video-based training is ideal for breaking down complex processes, which are no doubt the topic of most corporate training programs. As a result, it is a great tool to use to make processes and concepts easier to remember! 

Incorporate humor

Lastly, videos give you a lot of flexibility when it comes to material. Particularly, it’s easy to take advantage of your sense of humor to make actions and imageries entertaining and memorable. 

Now, take a look at this video, for example. It makes training for lightning safety so much more fun, and that much more unforgettable. 


Video-based training fits the adult learning theory


Knowles’s adult learning theory points out self-direction as a feature of the learning process for adults. In other words, grownup learners know what they want and expect from a program. So, what has this got to do with training? Well, workers are adults, and they often choose what knowledge they want to take in. Meanwhile, videos are great for this “pull” learning structure, as they can give a range of information from which viewers can pick and choose.

Besides, videos are also suitable for illustrating different scenarios and problems. Particularly, they’re especially useful in training because adult learners are often more problem-centered than theory-centered. In other words, they want to see what they’ve learned applied to situations that can happen in real life. 

The potential for interactive videos

To add to its existing advantages, videos are also now interactive. Specifically, workers can actually try to solve problems rather than just watch. Indeed, the University of Bristol has proven that people learn better when they experience and act rather than just listen or read. Thus, using interactions is an ideal way to train and learn. 

Tip: Make training fun through gamification by giving scores to workers when they interact with these training videos! 

Find out more about interactive online learning in this article:
>> How to add meaningful interactions into your eLearning course 

Using videos is highly flexible

Whether it is for company rules or introducing a new computer system, videos can be used. Moreover, this type of training can be both offline and online. Often, training videos are short and perfect to insert into staff meetings. Conveniently, they can lighten the mood and train at the same time. 

More importantly, these are great for microlearning online training courses. Therefore, a lot of online courses and training mobile applications use short videos together with texts to make learning interesting. Otherwise, videos can also be uploaded onto media platforms. Afterwards, they can be shared and watched whenever workers want to. The flexibility caters to employees’ busy schedules and lets them choose the best time to take in the information. 


Video-based training is cost-effective 


Finally, it is no doubt that cost is a big factor affecting employers’ choices. With this in mind, using videos becomes more appealing, since its average cost is often less than that of other forms. Especially, this is the case of a company with multiple locations. Instead of having to organize trainers when applying instructor-led training, or peer-to-peer training, video-based training requires employers to commission and pay only once. Then, the video can be sent to many divisions through the company’s internal network. Moreover, the video can be used again when new workers come in without incurring extra costs. 


Here is an example of a firm which has opted for video-based training due to its large network offices worldwide. The firm is QBE Insurance Group, and one of its aims is to create a consistent system of service. In order to give a steady, high-quality service across its branches, the training of its staff must also be consistent. For that reason, QBE soon realized that using videos, animated ones in particular, was a very cost-effective way to achieve this. Thus, they have commissioned to produce some animated training videos such as the one above. 

Microsoft has benefited from switching to video-based training. It lowered training cost per employee by almost 20 times after switching. 


If cost is your concern, you can find some tips in this article:
>> Training solutions: How to design a cost-effective training?




It’s undeniable that the use of videos is becoming more popular in corporate training. In the article, we’ve presented the reasons why it’s such a favored means. To be more specific, videos are engaging, creative, flexible and quite economical. To give you some more information on using videos in corporate training, we recommend some articles below. 


Read further:

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