Guide to calculate price for an educational animation video

Nov 27, 2019animation pricing, animation production, animations for beginners, Blog, educational animations0 comments

If you’re ready to create awesome educational animated videos, now it’s a good time for considering the budget matter carefully. That is to say, estimating educational animation price is crucial. It can give you insights into the relationship between price and quality, like why is hand-drawn animation is more expensive than whiteboard type. By learning how the studio calculates the cost, and how to reduce it if needed, you can keep your budget well-managed. In detail, here are some criteria for making your own animation price calculator. 


The deciding elements of animation price

First thing first, you need to know what are the main factors that animation cost quotation depends on. And there are four of them:


1. Animation type

The animation type will definitely alter the price calculator. Hence, take the time to select thoughtfully. You might already see these three common animation types for education.

  • Whiteboard animation
  • Motion Graphic animation
  • Hand-drawn animation


Maybe you are interested in:
» Best types of animation for your online courses


So what’s the price difference between these types? 

Well, that depends. Generally, some will say whiteboard animation is the cheapest because of its simple, straightforward style. But, that’s not always the case! You’ll need to examine other important aspects as well. For example, it’s in the number of character designs. Are there many of them? Secondly, the color scheme of animation is just as significant. For instance, basic color palettes will cost less than the complex one. Also, you should pay attention to frames created for one scene too. 24 frames/s create smoother movements but they certainly are more expensive than 12 frames/s. Lastly, ask yourself, which animation type requires complicated software and hardware? In this case, hand-drawn animation usually has the biggest cost since they need to use Wacom to draw. 


2. Animation style

Yes, just as you suspected, there is a price on style! Take an animation series, for instance, the cost for a concept development depends on the style. So, here are three kinds of it and the average cost that come along:

  • Simple concept: $350 – $5000

simple concept of an animation for online learning

For this project about health & safety at workspaces, you can see that the simple concept contains equally simple character designs. They based on basic shapes and there are no facial expressions. Same goes for objects, they’re fundamental shapes and lines with no details

  • Standard concept: $450 – $10.000

standard concept impacts a lot in animation price calculator

Same project, but with the standard concept, the animation design is definitely enhanced. Though the characters’ facial expressions are still limited, they now have had simple clothes and even some accessories. Also, there are more colors following brand color. And, objects begin to have small details with 1-2 colors.

  • Complex concept: $700 – $15.000

complex concept example of an animation training

Finally, with this complex concept, the character has detailed clothes and clear facial expressions. We can also see body parts distinctly. Moreover, now there are shadows and strokes on detailed objects with multi-color based on color scheme.

As shown above, you should choose the desired style that fits your budget the most!


3. Duration

Video length – another factor that will affect your animation price calculator. Usually, the price is measured minute by minute. $2,000 per minute and likewise. The longer the duration, the higher the cost. 


4. Deadline

Last but not least, the amount of time you need the studio to be done with your video. Normally, creating a 2D educational animated video will take about 4-7 weeks. But, if you want to make it faster, the cost will rise up accordingly. Keep in mind, the shorter the time, the higher the price.

Recommended reading:
» How much does an educational animation cost per minute: $30, $150 or $ 3000?



What is behind the price list?


Now, let’s break down each category for a better comprehension of the animation price calculator.

1. Concept & Style Guide

For this service, there are 2 main factors that impact the cost estimation for concept design creation. One, it’s about how the studio finds the style that suited your content as well as your brand. In this step, they will give you advises and style options. The most basic work would be just following your branding color. On the other hand, if your demand is higher, they will dig into the core of your brand to find the most fitting, customed style for you.
And two, it depends on the expectation of clients. If they require unique styles or deeply detailed ones to build their brand images, certainly the price will be higher than normal demands.


2. Script processing

Every video needs a script. Basic or complex, there’s always a cost that comes from creating a new script from ideation. Although, in this process, sending your own voice-over or write the script yourself are not bad ideas at all. That way, you can save and reduce the scripting cost. This is highly recommended, especially if you’re on a tight budget.


3. Storyboard

Making storyboard is relatively cheap compared to other categories. But, it is definitely extremely necessary for new projects. Indeed, storyboards help clients to visualize the script on screen. Therefore, most of their feedback is given during this step. However, you may skip it or combine it with illustrating step to save cost, only if:

  • The concept/content is not too difficult to be visualized and animated
  • Quick delivery is needed
  • Remaking the animations with small changes is required


4. Illustrations

The price of illustrations varies in different styles. As said earlier, you can consult our cost estimation of 3 animated styles: simple, standard and complex. Another thing to remember, illustrations fee can be increased due to the number of characters.


5. Animations

Finally, the most essential part of all. The price for animation is reflected in these factors

  • The level of difficulty in motion: Does your animated character have complicated movement? Do you want everything to be in a smooth and smart motion? Well, prices can be changed due to these elements. Undoubtedly, basic motions are less expensive than complex ones. But watch out for anything underpriced, the result might be jerky, bumpy animation that is not worth it.

Below are 2 examples of basic and complicated animation. Clearly, there’s a big difference, right?


  • Complexity of concept design: More complex concepts take more time to animate. Hence, take quite much from your budget. Why? Because they may contain highly detailed objects and backgrounds. Or, special requirements in the character’s movement and emotion.
  • Video quality: Rendering quality also affects animation price. SD, HD or 4K? Different types of video resolution come at different costs.
  • Number of videos in the project: One last handy tip for you: animation cost can be reduced if the project is large and consists of many videos



When estimating price for educational animation videos, always remember to check on the main elements that affect costs and examine expenses in every working process. There you go! Now you had the guidelines on making your own animation price calculator, let’s take the next step in creating animated videos for educational purposes. But, if you find this price calculating process too difficult, let us know! Just tell us your ideas or your project’s details and we’ll consult you from beginning to end, including estimating the price quotation for you as well.

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