Medicine can be a tough topic, but with the help of animation studios, the viewer demographic is no longer limited to those in the medical field. One specific topic that requires the understanding of such a wide variety of audience is drugs’ mechanism of action, or MOA for short. Being packed with information, it requires a thorough visualization called Pharmaceutical MOA animation, which is what we will be discussing today. 

So, what exactly is MOA animation?

Let’s start with all the basic definitions. MOA stands for Mechanism of Action, which is the biochemical and physiological process through which a drug or the device produces its effect. A mechanism of action usually entails the mention of molecular targets which the drug influences like enzymes or receptors; in other cases, the drug simply interacts with chemical or physical properties in the body. 

MOA animation is essentially a visual representation of the reaction between our body with the drugs on a microscopic level. It’s considered a tool aimed at the middleman to help them understand the interaction, that’s why a key feature expected in MOA animation is simplicity. 

What is MOA animation for? 

Demonstration 

The interaction between the drugs and molecular properties in our bodies is invisible to the naked eye and also very complicated. Textual information can only be accessed by pharmacologists, doctors, nurses and remains incomprehensible jargon to those who don’t study medicine. 

MOA animation breaks the process down to a compelling narrative with stunning visuals. This helps engage anyone with the slightest interest in learning about it, even those without any training in drug study. 

Educating patients

Patients are extra hesitant before surgical procedures or simply before taking new prescription drugs because they don’t really understand what they’re about to go to. MOA animation helps bridge the knowledge gap between the patient and the doctor, deepening the trust between them. 

Animations can be very intuitive and informative, which can help increase the patient’s comprehension and save doctors the trouble of explaining it (which subsequently also saves their time). 

Raising awareness

The more developed the medical system is, the more health issues we discover and the more drugs we produce. We, the people without any medical background, are bombarded with information that we don’t have the capacity to grasp. In recent years we have witnessed the plague of anti-vaxxers who reject the scientific development mankind has spent thousands of years on because of some unnecessary misunderstandings. 

With MOA animation, we can narrow down the number of ill-informed people and strive for a healthier population. And the best thing about it is that you can rewatch it over and over again every time you need to revise the knowledge, without feeling overwhelmed by the massive amount of data and information. For example, should you feel wavered by anti-vaxxers, you can always come back to this beautifully animated video.

Influencing clinical efficiency

By rendering the MOA more easier to grasp, animations save researchers a lot of effort, so they can spend more time on more meaningful work like determining the optimal MOA. Now scientists can properly identify the best method to limit time and costs of producing new drugs considerably. 

Business 

MOA animation helps explain what medicines do when they enter the human body. This kind of visual aid is specifically beneficial to pharmaceutical companies’ representatives in sales meetings or meetings with investors. Before buying something, don’t you want to know all you can about it? There’s no trust when the buyer understands how the product works, that’s why MOA animation can act as an incredible marketing tool and helps sell the medicines. 

Types of MOA animation

MOA animation comes in a variety of flavors, but there are a few preferred over others

Whiteboard MOA animation

Whiteboard MOA animation is the combination of hand-drawn elements on a white background and a timely voiceover. Some videos feature a hand quickly drawing on the whiteboard to add a sense of live-action. 

This style of animation is particularly popular and you can easily find examples of it after a few minutes browsing Youtube. Audiences love to watch whiteboard videos because they are clean and academic looking, making it suitable for multiple purposes. It’s also the most digestible of all as it contains no distraction. 

Whiteboard MOA animation is the most favored by animators because of its low production cost and its being easy to make changes to should they make a mistake. 

Here is a typical example of a whiteboard MOA animation.

2D MOA animation

This is essentially a glow-up version of whiteboard animation. For this style, animators add in 2D characters or motion graphics to spice things up. It’s more colorful than whiteboard animation and usually presented as a story. 

2D animation’s content can be diverse, subsequently becoming more appealing when used in discussing with patients and educating children. 

Here is a typical demonstration of a 2D MOA animation.

3D MOA animation 

This is a very popular choice for an MOA video, and commonly used on science channels and in biology classes. It stunningly depicts the drug’s mechanism of action through 3D representation of molecular elements. The viewer doesn’t even have to imagine what the process is like since the animation already lays it out. 

Being incredibly detailed, 3D MOA animation is significantly more expensive and time consuming to produce. But it’s arguably a small price to pay when you have the ability to demonstrate space and depth of the human body. 

Here is a perfect example of a 3D MOA animation.

A case study

Simple Nursing is a very popular service aiming to provide knowledge for those in pre-service education (which is something you go through before being qualified as a professional health-care provider). Their subject matter covers a wide range of specialties, such as pharmacology, physiology, cardiology and also memory tricks and test tips for nursing majors. 

Medical information is extremely dense and diverse, rendering it too much to take in sometimes, even for professionals. That being said, there’s no reason why studying medicine can’t be fun. Simple nursing keeps the viewers entertained by making funny references that are relatable and familiar like talking about the danger of doing drugs at parties while on the topic of dangerous substances. And also, thanks to the help of MOA animation, their content is friendly and as accessible as can be. Here are 2 examples of videos of theirs on drug MOA. which were animated by F. Learning Studio. By exploiting the power of animation to add visual and sound effects, we have succeeded in making the content much more captivating. 

Furthermore, some videos are aimed at average people without any medical training, instructing them on diseases, their symptoms and what medicine to take. Hence, the video should be as simplified as possible, and F. Learning Studio, as any other studio, needs to be careful when choosing the motion pictures to fit the videos, as the example below.

 

We are proud to say we have succeeded and achieved our goal. Simple nursing has cultivated a huge amount of viewers and subscribers (even those who don’t study medicine) who enjoy their understandable, engaging videos.

Medicine is a painfully tough topic to study, but now everyone can have a try at it, thanks to animation videos. At F. Learning Studio, we also create other educational videos on different topics regarding health, including trending matters like the Coronavirus or the physiology of emotions. Take a glance at our medical animation services here!

The future of MOA animation 

As technology develops exponentially, so do imaging techniques. The increase in complexity of animation has made the visualization process simultaneously more advanced and easier. 

While we can rest assured that 2D animations are to remain common and popular among the public population, we can also look forward to seeing new progress in 3D MOA animation. Recent image processing techniques pave the way for realistic lighting effects and hyper-realistic images. Soon enough we will be able to create an immersive experience as if we’re inside the human body. 

Conclusion 

Drug MOA is undoubtedly a complicated matter that requires a certain level of specialty to understand. Textual information can make it appear too repulsive that we subconsciously stay away from it, even when we need to learn about it. But worry not, MOA animation is your trusted sidekick that can help bridge the comprehension gap and help more people understand how drugs work.

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