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Base on iCare Better case study

Simple motions make abstruse thesis comprehensible

Whiteboard explainer video is simply a combination of a whiteboard background and a real person’s hand illustrates relevant images while voice over talent speaks. Animations is proved helping students learn in two ways. It facilitates the creation of mental representations of concepts, phenomenon, and processes and it also replaces difficult cognitive processes (ex: abstraction, imagination).

When using animation to explain is an uprising trend, whiteboard animations become a nice, affordable way to approach animation explainer video. Indeed, whiteboards animations proved high efficiency in abstract subjects that ain’t survive without examples in practice such as science, especially healthcare and medical training. This article will present you the reason behind the prevalence and how to make whiteboard explainer videos by dissect our client’s case study, iCareBetter.

About iCareBetter:

iCareBetter is a technology company that mostly provides services for hospitals and doctors. Their mission is to help doctors better educate their patients on particular health problem. 


iCareBetter figures out that patients often do not rely only on physicians as doctors have little time to satisfy their needs for medical information. They’d rather research the internet for their sakes, referring to the company’s many year experience. Regardless of the fact, the outcome received are often too complicated to understand for general audiences who have not been trained to understand ‘medical’ jargons or hardly have health understanding.


For that reason, iCareBetter aims to design an all-in-one innovative solution that can help both patients and doctors in medical training. They eventually come up with a medical app in which most of the content is presented by whiteboard explainer videos.

THE SOLUTION | Why iCareBetter chooses Whiteboard Animation as an explainer medium? 

Bridge up patients and healthcare professionals

Whiteboard explainer videos are the big helper in simplifying complex medical knowledge, as well as science into a more basic concept. It structures as a story fusing stats and knowledges into a story using visual leads, this type of animation can help medical information become friendly and easy to comprehend, even for people with a common understanding. In other words, animation help the doctor explain the information in patient’s language to make it more digestible.

Let’s take an example. Normally, it’s hard to understand and learn how the body works without seeing it. However, when being explained with visualization, patients can see the unseen organs and inner body parts such as continental government organs and so on. At the same time, through storytelling, patients can also easily observe how the body works and what happens with humans when they catch a disease.

Wrap up expertise knowledge so fast but ‘no furious’

At a limited span of education, patients inevitably forget what the physicians educate and advise them. There’s no time for misunderstand to be cleared third or forth times. It’s definitely where whiteboard explainer videos can help! Whiteboard animation with short, simple and catchy simple can help people easily understand and remember medical knowledge. Furthermore, it is more convenient for patients to access and replay important information many times whenever they want. For a typical funnel animation length that lasts no more than 120 seconds, that equals to 3.6M words, said Hubspot

On the other hand, the whiteboard explainer videos can save a lot of time for doctors. Instead of explaining many times for a huge number of patients who get the same disease, doctors now just need an animated video that tells details about the disease. And let the animation takes care of the rest!

Best budget-friendly explainer animation

The whiteboard explainer videos have simple visuals, simple designs, simple colors so obviously, it’s far cheaper than other animation types such as 2D motion graphics or interactive 3D videos. However, it’s simple but good enough to explain complex medical concepts. To be more specific, it inheres the seriousness of medical situations. When people could see the consequences of getting a particular disease, they will preserve their health better. With high educational value, learners can be aware of preventing and protecting themselves from different diseases by watching medical animated videos.

Since whiteboard animation is an easy making type, there are many websites and companies provide free tools for self-creating. Then, the cost is likely to be low or even free. However, the quality comes with the cost. Therefore, you need to reconsider doing it yourself or coming to a professional.

Chills out to the mind while pleasing the eyes

Pay attention to this ‘perfecto’ inherent quality from a motion moving. As an educational animation, whiteboard give a blank white space, removing any intricate and unpleasant to the eyes, gives absorbers’ mind a lot of space to get their problem thinking while slowly digesting coming knowledge. Alternate complexity and abstract theories by visuals and practices that really works out for patient education in the case of iCareBetter. In other cases, it proves helpful a lot to healthcare pre-service training.



  Might be you are interest
> Animation making in education: should you do it yourself, or should you hire the professionals
> How much does an educational animation cost per minute: $30, $150 or $ 3000


THE PROCESS | How to make a whiteboard explainer video for patient education?


How to adapt whiteboard explainer videos in patient education? Here are the process we provide for iCareBetter. 

Step 1. Understand and transfer the medical knowledge into animation script accurately 

As iCareBetter has in-field knowledge and experiences in the medical industry, it’s not difficult for them to write a script for a medical online course. Therefore, they took care of creating the script then transferred it to F.Learning Studio to make animation. However, to ensure that the script will be able to be visualized and animated, we have joined with iCareBetter and gave them some advice, such as:

  • The ideal length for each video should ranges from 1 to 2 minutes (about 150-250 words)
  • Use simple language to describe theoretical medical terms
  • Add some text to highlight the important points throughout the video
  • Try to tell a story to make the medical concept less serious, more friendly and interesting

Step 2. Create a detail storyboard

After having an animation script, it is important to visualize and draw out a storyboard. Indeed, storyboards are how you visualize how actors and backgrounds will fit together in any particular scene or sequence. In the medical education, the more detail the storyboard is, the better people visualize the situations. For example, in the case of heart failure, the storyboard should be able to illustrate not only what happens inside the heart but also outside symptoms. 

‘In medical animation, it is important to truly understand the concept to illustrate it accurately first. Then we could add fun elements later.’, said Anna Nguyen – Storyboard Artist of F.Learning Studio.

So, F. Learning Studio’s production team had to learn details about the structure and the operation of the heart. Particularly, we tried hard to read the script, research and learn more about the human body. So, here is the way we illustrate heart failure in the storyboard.

An example of storyboard for whiteboard animated medical explainer videos

       Recommended reading:
      > 5 steps to create animation storyboard for educational purposes

Step 3. Illustrate human body part in a friendly style

Here is where the magic happens! Undeniably, the real human body and organs could be a little bloody and scary for general audiences. That’s why you need visualization to make it more pleasant and understandable. In this step, illustrators could illustrate human parts into isometric but more accessible and friendly images. However, it is very important to not change the basic functions and characteristics of the original. 

Based on the material of the real medical situations provided by iCareBetter, we try hard to make the illustrate the information in most eye-pleasing appealing but also professional. Here is an example.


example of whiteboard animation for medical training  


Step 4. Add voice-over and get animated!

And, the final production step is to add voice-over and animations for the whiteboard explainer video to complete the sequence. Normally, in whiteboard animation, it is important to provide a narrative. Especially, V-O will be a big helper to support visual aids to explain the concepts. While the sound effect could better describe what happens, add emotion and tone for the video. 

About the animation step, to make the characters active and lively, the animator could add some simple facial expressions to portray their feeling and reactions to the pain. Moreover, F.Learning Studio focused on the motion of body parts to show the changing in the body and the transformation of the diseases. As a result, learners can easily see the progress and follow the lesson. 

Here is an example of final whiteboard animation about how the heartbeat and blood circulation work, take a look!


Want to see how our animation team works, you’re invited to: 
>> A day in the life of an animator at F. Learning Studio
Get more insights about 2D medical animation services or contact us down to the below field! 

And, what are the results?

Surprisingly, the final result was impressive! And, with whiteboard explainer videos, patients can be able to:

  • Understand more about the health problems
  • Remember what should and shouldn’t do to from doctors
  • Be aware of preventing the diseases

Due to the success, iCareBetter decided to produce a series that provide more information for patients about different health problems. Therefore, you will see many useful and informative medical animations from F.Learning Studio and iCareBetter soon.


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