The application of animation in corporate training (with case study)
Animation training videos are optimized wisely in corporate training. It visualizes information for better understanding and easy to apply to various types of training such as technical training, production training, safety training, and HR policies. But why exactly they can help your employees understand the content better?
This article will shed light on how well an animated video acts as a “training material” by decomposing animation factors that fit corporate training, list down some best practices, and showing you the case study of QBE Insurance Group.
Why do animation training videos work?
Initially, corporate training aims to provide the knowledge and skills on specific aspects of the job processes or responsibilities. Besides, from our points of view, the end goal is for employees to learn to train themselves and get actively involved in something new and more challenging. So, we have two key elements that an online corporate training course needs: knowledge and motivation.
Using animated videos in corporate training is an uprising trend. That’s because animated training videos do wonder in improving learning outcomes based on these functions:
- Break down the complex concepts into digestible contents
- Keep learners engaged while maintaining that the information is absorbed.
- Better experiences for learners than the “talking head” videos or “non-instructor led” online courses.
- Learners are likely to remember visual content much better than texts.
Now we will illustrate how perfectly the animation matches the purpose of a training course.
Animation training videos fit with adult learning theory
How adults (in this case is corporate employees) learn is far different from how students learn. Adults’ learnings are driven by internal motives and the need for new knowledge. Before taking part in a course, the grown-ups tend to ask themselves: “What is in this course for me ?”. A persuasive answer can be an influential factor that self-directs them into the course.
Deliver complicated information in details but easy to understand
Higher education is known to involve difficult and complex knowledge, sometimes not interesting either. Animated training videos deal with complicated materials by giving a visualization of complex information with a high level of accuracy. The advantage of visualization enables training course to simplify complicated and abstract ideas, make them clear, straightforward, and easy to remember.
That’s a great answer to the question: “Why they need to learn while this course is too complex and boring?”
Show the ease of applicability
A better understanding of the course is just the first step. Moreover, showing how a lesson is applied is more challenging. Animation training videos take advantage of demonstrating the ease when knowledge is adapted in work. Visuals and animating do a fantastic job that describes detailed processes that naked eyes can’t see or hard to imagine. This powerfully affects learners’ experience, hence, persuade them that the course is worth to learn.
Bring experiential learning to the course
Animation fights the boredom of training content by involving learners in the course. For adults, no textbook could replace the knowledge coming from experience. The grown-ups learn best when they are directly involved in the experience.
Animated training videos enable learners to see the realistic scenarios that describe a cause-and-effect relationship through visualization. Training someone is to teach them the knowledge and skills from the experiences as mentors in a corporation. How to transmit this valuable knowledge efficiently is the mission of trainers. And animation training videos can help the trainers do this task well!
Take a look at the example of One QBE’s training course below. You can see how consistent project management method benefits the results of a group project in term of better visibility, earlier issue detection, easier collaboration, etc.
Animations maintain engagement and kick-off motivation in a different way
Give a new learning experience
Storytelling is the feature of animated videos that helps trigger emotion and motivation effectively. There is the fact that storytelling is more relatable to the audience. Instead of listening to a PowerPoint presentation with dull bullet points, learners have a new experience to learn through a story.
Creating a story in the training course helps the content become friendly and stimulates learners better. Storytelling makes the training course more than transmitting information: it seems like focusing on what people want to hear and share. The result is the willingness of employees to learn which comes from understanding the relevance of the knowledge.
» Amazing advantages of storytelling method in corporate training
Enhance human connection
Storytelling, when combined with voice-over, is known as representer of the educators in a course. Employees can hear the voice, feel the emotions, but don’t have to be face-to-face with educators. Sometimes, the presence of trainers in a physical training course is the reason why employees are too nervous and can’t concentrate on the course.
Animations do well in enhancing the human connection in a distance course. Now, employees can learn whenever and wherever they want. When they learn, the voice-over still keeps them hooked on the training, sometimes even motivates them to try harder to achieve higher goals.
Shorten learning time
The employees are busy and stressed-out folks who don’t want to waste their time. When the learning time could be cut down, it is good news and also a motivation to learn.
Not only for the employees, shorten learning time can be an advantage to the company as well. Time-shortening of a video is beneficial for the company in terms of saving costs to produce a course. In video-based learning video, especially in animation, 1 minute shorter can save even 3000$.
|If you concerned how much does an educational animation cost per minute, check it out:
» How much does an educational animation cost per minute: $30, $150 or $3,000?
Shortened learning time also keeps learners engaging in the course. The learners don’t need to ask themselves questions like: “How long will this course take? When will I finish it? I’m tired! Let’s me out!”. The more motivation to complete an animated training video, the more concentrated learners are during learning time.
Tips to use animation training videos effectively
Keep it simple
One potential downside of using animation in corporate training is overloading your trainee with fast-paced, highly visual, and content-dense material. For instance, a heavy-text screen can distract trainees from the main concept. It can create an illusion of learning, that you are learning better, but our brain can only process a limited amount of information at a time. Therefore, reduce motion and choose content wisely to animated will help your learners comprehend more easily and retain training content.
Pair it with the right content
Animations really shine when you use them to demonstrate complex processes, reveal things not visible with the naked eye, or make information more memorable. For example, let’s imagine you are building new recruit training for a company producing management software. If you were training new engineers about the production process or synergy among functions, animation training videos could visualize that. However, if you were training sales employees on how to conduct a meeting with a client, a live video would be much better.
Use audio to maximize working memory
Animation maximizes the capacity for ingesting new information by delivering information in 2 ways: auditory and visual. Trainees can SEE the visual and LISTEN to the narrator’s voiceover for a better understanding of the content. While it’s important to not abuse this advantage (see tip #1), it is possible to achieve greater results with less seat-time using animation.
Case study: The application of animations in corporate training by One QBE
Background of One QBE
QBE Insurance Group is one of the world’s top 20 general insurance and reinsurance companies. They employ more than 14,500 people in 37 countries and have a presence in all of the critical global insurance markets. In such a multinational corporation, there is a need for consistent internal training for employees in different locations. Therefore, videos come as useful materials for the training program due to their flexibility in places and time learning.
One QBE’s problem
One QBE found out that animation is a wise choice to break the traditional eLearning training course like MOOCs. Before working with F.Studio, QBE staff had done the script and the storyboard for the appropriate instructional design. However, they still need to upgrade those materials to make animations that not only look beautiful but also fit their branding guideline.
How F.Studio produces animated training videos for One QBE’s course
1. We ensured the consistency of the animations with their brand in visual design, character design, and even video tone.
For the first step, we analyzed the script, storyboard, and voice-over. One QBE’s training course talks about project management. Hence, we needed to create an animated video that looks professional but also brings a fun atmosphere.
We restored and improved the visual design as well as the storyboard to ensure the consistency of the animation. The character design and even video tone followed our guide to provide the best quality of animation.
» Should you make educational animation yourself or hire the professionals?
2. We studied the branding guideline then proposed a new style guide for the animated learning videos.
Our mission is made a much nicer version of the illustrations that One QBE had sent us. Therefore, we studied the branding guideline then proposed a new style guide.
In training, color plays an important part as it sets the tone for learners throughout learning time. After much research and discussion, we chose blue as the theme color of the video because it represents loyalty, trust, security, and intelligence. Next steps, we found out which color is most compatible with blue but still expresses the characteristic of the content as well as the company. The light purple color is a perfect choice because it raises the ambition, spirituality to encourage learners.
3. We made sure that the videos give out a professional and yet funny atmosphere while maintaining educational purposes.
Animating was a challenging step because it set the tone for a video. We had to choose the animation effects that suit to inspire the learner but still keep the tone of the project management course. A too-slow motion could lead to sleepiness while too fast speed made things hard to understand. Based on this, our animators had carefully created the appropriate movements for each object. How should a character appear and disappear to please audiences’ eye as well as make the video fun was a challenging but interesting task.
Texts added to a course helped keep the educational purposes of a training video. Where to put the text? How to make sure certain text wasn’t overwhelmed by the visual? We answered all these questions carefully during the creation of the video to prevent any misleading information as well as to professionally present the lesson in a natural way.
Animation training videos enhance and even guide corporate training in many ways. Not only a helpful visual aid to a training course, but it also is a powerful tool in engaging and communicating with learning audiences. Understanding how well an animated video acts as a “training material” can give you the chance to apply it in your corporate as soon as possible. Try animation and you’ll see the result would be a cost-efficient and education-effective training course.
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