7+ key factors in medical animation services that advance your business
Are we on the same page that medical education and animation – they don’t seem to be involved at all but in fact, sharing one common, that is to appear equally mysterious for most people?
Medical knowledge itself is substantially complicated, and a medical video animation, though it is still unknown to you, can soothe the complexity easily. From which, we truly mean pairing up these two can add up value and create a huge difference to your unique business.
It is undoubtedly that for a complicated work of blending to blend animation with medical education, one requires a professional understanding of expertise medical knowledge while adding animated visuals. And above all, it’s the ability to comprehend their customers to come up with real-time optimal solutions.
Through our experiences in medical animation service, we’ve concluded 7+ key points in medical animation services that advance your business. Let’s see what these points are!
1. Medical animations grab everyone’s attention
You’ve probably seen short, fun but incredibly informative medical videos on social media. These are usually made to reach as many Internet users as possible. How do they make subjects like germs and chemical reactions so popular?
Well, other than breaking down complex knowledge and demonstrating unseeable processes, animation can add so much creativity to what could have been a boring subject! First of all, animated medical videos are often quite colorful. Additionally, you’ll find that not every scene or visualization is realistic. Instead, designs of images of cells or even people will be a little more comical, of course within the boundaries of being medically correct. All of this adds an eye-catching quality to the video that would make it more attractive to viewers.
Check out the cute video below! TedEd brilliantly built vitamins as funny figures to catch audiences’ eyes and encourage them to click on the learning video.
Want to know more about designing visual aids? See this: >> How to design visual aids for teaching purposes
2. Engage with audiences through in-depth yet simplified content
After eye-catching visual elements to attract viewers, what makes people stay throughout the video is useful content. Targeting a wide range of audiences, the content should be shortened and focused on important information. It should be understandable for viewers with no medical background while maintaining important knowledge for medical professionals.
Moreover, while a medical video has to be accurate and informative, it also cannot be too detailed that it becomes tiring to watch, especially for a non-professional audience. Even for professionals, they may be too tired from dealing with paperwork at work to pay attention to more texts and details. To overcome this problem, animators create simple and distinct designs of objects and procedures, so it is easy to recognize them.
Thus, the important benefit of medical animation service here is simplification and visualization. By using images and only keywords, rather than texts, animated videos can present the most crucial information faster and more effectively. In addition, visual imagery is sometimes much better in explaining processes that are difficult to imagine than words.
Here are two different ways to learn about heart failure. Which way will you choose given that you’re a non-professional viewer?
Compare to this?
3. How about some real scenarios for experiential learning?
That’s right, medical animation videos can bring you more than just information. This advantage is especially great for medical training. Sometimes there are scenarios that you cannot conveniently demonstrate – like the case of the hospital catching on fire. Perhaps some situations are too expensive to be practiced or acted and recorded as live footage. Nonetheless, it’s important for staff and patients to know what to do in such cases. If you are in this situation, then animation is your savior!
Animation beautifully brings to life any situation – particularly important procedures in a hospital, at a much lower cost than most other services. After all, this is literally the business of realizing imagined stories! Here’s a little video about nurse training to show you how it’s done!
But how about the classic way – you may wonder – of presenting case studies? How about writing about them, and providing rules and regulations that people can read? Well, that method is likely to be not as effective as animation, since most people are visual learners. Furthermore, sometimes people need a break from words.
4. Bring accuracy via visuals
Along with in-depth information provided, visuals should also be taken into account of its correctness. After all, medical animation videos serve for medical education and there should be no misunderstanding in the communication. Visual accuracy helps people with no medical background or professionals who find difficulties in imagining have clear visions of complicated medical knowledge. Furthermore, visuals can be used to present intricate processes, sometimes circulations, like oxygen flow in our bodies.
5. Strike the balance between serious and fun
A good medical animation also should understand the target audience, which will be demonstrated in its designs. Specifically, animators should be able to find the balance between realistic designs and fun, attractive elements.
You can look again at the TedEd video on vitamins – it was both fun and informative. The balance makes the video informative but entertaining and memorable!
6. Contribute to the long-lasting
That’s right, medical animation videos can help audiences memorize longer than traditional learning ways. The reason behind that is the combination of visual elements, sounds, music, and movements. Human minds tend to remember this mixture way longer than plain texts.
7. Make all those elements listed above harmonious
Good details don’t mean that the final product is good, there is no guarantee! But a professional medical animation service knows how! Good medical animation service is also end-to-end. Your animation partner should take you through all the processes that you don’t know – from writing the script to creating a storyboard and finally to animating.
To add on to that, they can advise you on videography and audience engagement, which they usually have more experience with. A good service will make sure that your end product will best deliver information to your audience!
Choose F.Learning Studio for your 2D medical animation projects
It’s important to know how medical animation can be applied to your business. There are 3 common uses:
- Explain specific conditions to patients and family members
- Educate and train professional students and staffs such as doctors and nurses
- Spread awareness in the public about widespread medical conditions.
Each application requires customized production. And for the past three years, F Learning Studio has had the pleasure to work on several medical education projects that have given us great insight into this field:
- Provide meticulous MOA Drug Animation for pre-service education for nurse training
- See our case study with Simple Nursing
- Increase public awareness of mental health issues, particularly for children
- Check out our work with psychologist Dr. ShinShin Tang
- Provide aid for doctors to explain medical conditions to patients and families
- See our collaboration with iCareBetter
- Create a series of scenario-based videos for nurse training
- Find out more about Intelycare
From these projects, we have collected a diverse understanding of how to best approach these rather complicated matters and present them to all kinds of audiences. Other than producing stunning animation tailored for your needs, we also share these insights with you to boost the effectiveness of your projects!
See details on our medical and healthcare animation service, or find out more useful tips and tricks below!
- Successful eLearning example in nursing education
- Apply whiteboard explainer video to improve patient education
- How to hire an animation studio for education services
- Guide to calculate cost for an education animated video
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