The eLearning industry is changing fast due to rapid technological developments. If you are launching an online course or you’re simply a dedicated teacher, you need to familiarize yourself with the latest technologies to yield the best results. And animated infographics are one of these new trends, which is proven to attract more traffic to your learning website and boost your students’ performance.
Know What Your Infographic Is About
Designing an infographic is not just about throwing short paraphrased sentences and numbers in one place. Good animated infographics have a narrative. It is very important to decide on the main story you want to tell or the lesson you want to teach. Once you have an aim, you can structure your infographic, making it successfully convey the intended message.
Structuring means figuring out how to introduce your topic, develop the main parts and make the conclusion. Basically, you should treat your infographic like an essay. You should think about:
- What information is suitable to present in the beginning.
- What can be used to develop the body of your argument.
- What can be used to end the infographic nicely.
Structuring is also about the flow of your infographic. It’s how you wish to guide your audiences’ eyes through the presentation of information. A good infographic must have a smooth flow so that audiences can easily follow the train of thought. Designing a flow has a lot to do with ways of arranging information. We will show you this in more detail in the next section.
Besides, this structure usually applies to video infographics more than GIF infographics. That’s because a video should have the beginning, the middle and the end parts. GIF infographics may not tell a story but rather just a moving process. For them, instead of thinking about a story, people usually think about how to present logically and attractively the process steps or movements.
For now, you should remember that without a clear topic, outline and flow, your animated infographics would appeal to very few people even though your animation is good.
Choose a Way of Arranging Information
A timeline shows events in chronological order. It is used to categorize events according to the past, present, and future. Therefore, a timeline is often used to show the history or the evolution of someone or something.
Below is an interesting example of animated timeline infographics. This company uses timeline and friendly infographics to depict their journey and achievements from the founding day to the present day. They’ve done a great job of introducing the history of the company to potential clients.
You have probably seen some infographics that present ideas by using capitalized letters such as “A for…”, “B for…”, “C for …”. This method of arranging information works best for general topics that don’t have a specific timeline nor any flow that you can use lines to connect ideas.
Have you ever thought about putting information side by side so that your audiences can easily compare and contrast it for better understanding? This method undoubtedly works for pros and cons kinds of information. You can also use this if you want to highlight the similarities and differences. Or you can use this in combination with the timeline style or the alphabetical style to make clear a certain point.
Below is an eye-catching and informative video infographic comparing Marvel and DC. At 2:57, you can see what the comparison style looks like.
Your animated infographics do not have to include a timeline or a comparison. You can present information in any way you’d like as long as it is logical and interesting. There are infinite methods for data presentation. Your creativity in arranging data is what truly sets your infographic apart.
Add the Right Effects
When you design an animated infographic, think about what should be made animated and what should remain static. Too much motion can confuse audiences. You should spend a lot of time and energy on animating the main parts. Other additional information does not have to be animated unless you think it adds up to the overall effect.
Check out this viral infographic of the car engine.
The main part (the engine) has insane effects, but the extra explanatory information remains static. This design helps to focus audiences’ attention on the major content.
Another example is this well-crafted infographic of butterflies in North America.
Clearly, both infographics are good examples of using the right effects in an animated infographic. Although the butterfly infographic has much more motion than the car engine one, this does not mean it’s more confusing. Here are the reasons:
- The dense animation is an appropriate effect that serves the designer’s purpose. The designer wants to animate all the butterflies to make it seem like the viewers are watching a real collection of live butterflies. So, the animation of every butterfly is necessary.
- The animated effects are not too overwhelming for audiences. They are pleasantly decorative and they do not overlap each other.
- The designer is clever enough not to include any extra animation around the main If he had, we would be looking at a rather confusing infographic now. Notice the text information remains static because it’s not the main part. This helps focus audiences’ attention to the butterflies.
Add the Interactive Element
You can make your animated infographic more interactive by hiding information in symbols. When the cursor points at a symbol, pop-up or picture, more information would appear. This design gives people a sense of interaction and choice when exploring your infographic.
You can also invite your audiences to provide some information about themselves. Then the infographic would analyze that information and produce some cool results. Or you can design a small test so that your audiences can put themselves to the real practice.
Here is an excellent example of an interactive animated infographic that calls for audiences’ participation. The audiences have the choice of which part to explore in the Blackjack game.
- The “Rules” part explains things very clearly in an interactive manner but does not really involve the audiences.
- The “Strategy” part turns audiences into players of the game. This is highly interactive and likely to make audiences stick around.
This kind of interactive game gets a lot of shares because people would love to play with their friends.
Stunning Headlines Make Stunning Infographics
Bold It and Highlight It
When it comes to headlines, a bigger size is not enough. Your headline should have a few important words in bold to draw audiences’ attention to the point instantly. Some people also highlight important words with a different color.
You can also highlight words that are a part of a list. For example, if you have the headline “How to be successful at home, school and work?”, you can highlight “home”, “school”, and “work” while putting “successful” in bold.
Numbers Should Stand Out
You may need to write an article about “5 ways to …” or something similar. If you have an important number in your headline, be sure to make it stand out by using a different color, font or bold it or highlight it.
Raise a Question
Think of a question that can instantly arouse audiences’ interest and make them desire the answer. This is very effective to audiences who just randomly scroll through the Internet and suddenly see your question.
Choose the Right Software
There are countless tools on the Internet that claim to create stunning animated infographics. What tool you should choose depends on whether you want to create a normal animated infographic or a video. The most popular software on the market now are Photoshop, Illustrator, Python, Animaker, Visme, Venngage, etc.
We hope our tips have helped you create your own stunning animated infographics. This is a skill that takes patience and creativity to master. Our tips are meant to provide the foundation on which you build your infographics using your unique ideas. It is your creativity that can truly make your work stand out.
Feel free to contact us if you have any questions. Thank you for reading!